Assistance under Scheme for setting up Tea Retail Tea Shop (Start Up) in India for Domestic Promotion
India as the second largest producer and the largest consumer of tea in the world has a diversified portfolio of single-origin teas like Darjeeling, Assam, Assam Orthodox, Nilgiri, Nilgiri Orthodox, Dooars-Terai, each of which has distinct aroma & flavour attributable to its geographical origin.
In order to showcase the wide varieties of The Nilgiris Tea at one place and excite the customers especially youth about the qualitative nuances and the correct brewing method in a magnificent & aesthetic ambience, the concept of “Setting up Tea Retail Shop(s)” has been proposed.